As many of you know, there is not a ton of elbow room when it comes to the food service industry in America. Thousands of restaurants are constantly competing to stand out amongst one another and restaurant marketing efforts have gone from a discretionary practice to one that is essential for success. In this article, we are going to dive a little deeper into why, and show you how partnering with My Hot Lunchbox can help!
Benefits of Restaurant Marketing
Restaurant marketing and advertising helps you build and retain customer loyalty by developing the business’ reputation in the community and keeping your brand in the forefront of consumer minds. Whether you’ve invested in these efforts or not, your competitors are likely still marketing to your customers, and, according to this article from Chron, if you neglect to establish a presence in your market, consumers might assume your lack of advertising indicates you are less successful than your competitors.
Beyond just the aspect of competition, restaurant marketing can actually do a lot for your business. We’ve listed out just a few of these benefits found in this article from ToastTab:
- It gets the word out about your restaurant’s mission, vision, and purpose.
- It helps increase revenue by growing both foot and online traffic.
- It attracts new staff members.
- It introduces you to new audiences and markets.
- It helps you build connections within your local restaurant community.
The Importance of Fostering Strong Community Relationships
It’s no secret that networking is the single most powerful marketing tactic for any organization or business to thrive. It’s all about connecting with your customers wherever they are to foster meaningful relationships. What better way to network in your city and establish a greater community presence than to get involved in community events?
This article from Restaurant Engine states, “incorporating a community arm to your marketing will pay for itself several times over.” It mentions how getting involved with community events creates an emotional connection with your customers. Your customers, whether they know it or not, are influenced by their emotions when choosing a place to eat; and how they feel about your brand influences their decision to choose your restaurant.
So, here’s the question of the day: Have you considered looking for ways to improve your restaurant marketing efforts? Not to worry, My Hot Lunchbox has got you covered!
Get Involved in Your Community with My Hot Lunchbox
My Hot Lunchbox can help your restaurant get involved in your community by partnering you with private schools, charter schools, camps, and businesses we’ve already established a relationship with. There’s no better marketing opportunity than feeding a large group of people and having them rave about your food to their friends and family! Additionally, your restaurant can be featured on My Hot Lunchbox’s social media channels to increase brand awareness and get the word out about your positive influence on the community. What’s the best part? Once you sign up as a vendor with us, we put you on a preferred vendor list, and connect you with any additional opportunities we find in the area – expanding your reach even more!
By partnering with My Hot Lunchbox, you are essentially establishing a greater presence in your market without spending a dime on costly advertising. If we haven’t convinced you yet, take a look at what our current vendors are saying:
“Working with My Hot Lunchbox has helped us continue to grow sales volume and introduce our product to new guests. Our experience so far has been terrific. They are great to deal with and their system works extremely well.” – Peter Ruggiero, Tropical Smoothie Cafe
“Working with My Hot Lunchbox has been an awesome experience. Having kids of our own, we love bringing our empanadas to kids, who can be your hardest critics, but love, love empanadas! Everyone is very professional and their system is very easy to work with. We look forward to continuing our partnership with My Hot Lunchbox and to adding more schools in the future” – Hernan J. Moyano, Makus Empanadas
“Working with My Hot Lunchbox has helped grow our brand within our communities. Being able to deliver lunch to schools on a weekly basis has been a great opportunity to get in front of parents. Some did not know who we were before this. We have a wonderful working relationship with the My Hot Lunchbox staff. They are very up front with constant communications and expectations. When they say they will have orders for us by a specific time, they stick to it. This helps us execute on a high level. We would absolutely recommend working with My Hot Lunchbox to every and any restaurant out there. It is a great way to get your name out to the community.” – Bill Curtin, Jason’s Deli
“So easy to onboard, the staff is polite and communicative, and my favorite part is the labeling function. My Hot Lunchbox has positively impacted our business for Brand Awareness and has led to other catering opportunities with schools, the community, etc.” – Jewelia Eager, Boca Taqueria
Ready to get started? Sign up as a vendor with My Hot Lunchbox today!
Author: Shelby Candler
